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Its leading product coca cola is one of the world s most recognized and valuable brands.
Marketing mix beispiel coca cola. This is especially true in the case of coca cola. Coca cola doesn t target a specific segment but adapts its marketing strategy by developing new products. As of 2020 there are several marketing strategies like product service innovation marketing investment customer experience etc.
With an established presence in over 200 countries the company has been listed as one of the world s most valuable brands with more than 90 of the world s population recognising the red and white logo pahwa a. Similarly it uses mix of undifferentiated mass marketing strategies as well as niche marketing for certain products in order to drive sales. Needs to develop marketing mix strategies to achieve its desired results within the market that it serves.
Promotion is one of the key elements of a company s marketing mix. Read the marketing mix of coca cola and its seven ps product place price promotion people processes and physical evidence. Which have helped the brand grow.
Coca cola is best known for its clutter breaking and out of the box marketing campaigns. Once the product was launched it was marketed by pemberton as a brain tonic and temperance drink anti alcohol claiming that it cured headaches anxiety depression indigestion and addiction. In coca cola marketing mix promotions and place plays a major role in building the brand.
Price is the quickest and most flexible element to change in the marketing mix. Coca cola has a large product portfolio of 500 sparkling and still brands. Promotion mix of coca cola.
The prices of the coca cola s companies products vary according to the brand and the size in which they come in coca cola company 2006. Coca cola ad marketing strategy in the beginning. Promotion plays an important role in the marketing mix of coca cola the company uses a proper mix of atl btl and digital channels for creating awareness and promoting their products.
Segmentation targeting positioning of coca cola. Pemberton soon had to make it non alcoholic because of the laws prevailing in atlanta. No doubt it has gone through the ups and downs of business to reach that position.
By developing strategies that address the various aspects of each element will be able to achieve its broad marketing strategy. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Marketing mix strategy 7ps analysis.
Marketing mix of coca cola analyses the brand company which covers 4ps product price place promotion and explains the coca cola marketing strategy. The 4 ps of coca cola include the product the price the place and the promotions. Now let s look at the promotional mix in more detail.
It provides nearly 3 900 beverage choices. Segmentation helps the brand to define the appropriate products for specific customer group.
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