Pestel analysis for bmw companies are managing the new product development and innovation processes in an environment of increasing government oversight of energy policy and consumption increased influences on ownership structures and increased safety regulations townsend calantone 2014 p. Bayerische motoren werke ag is one of the leading automotive company established globally but based in munich a city in germany it manufactures various models of cars motorcycles mini cars and rolls royce. Bmw is a popular lavish vehicle manufacturer providing high performance cars to audiences all over the world.
